FIX-PACK

CASE STUDY COMING SOON

60% of dads say their ideal Father's Day is simply spending time with their kids. More than half also say they love fixing things. So this Father's Day, there was only one gift that made sense: the Fix Pack. A broken gift, a few Miller Lites, and quality time fixing it together.

Yep, we created a campaign that encouraged people to give their dads a broken gift for Father's Day.

To make it even more interesting, we actually sold them on our website. For the price of a six-pack, anyone could buy a Fix Pack – some Miller Lites and a tick-less clock. Or a bricked basketball hoop. Or a wonky workbench stool. Or a fractured fishing rod. Or… you got the idea.

Role: Group Creative Director